Rob has 20 years’ experience advising clients on social media, political campaigning and communications strategies. Rob Blackie has created and executed digital strategies for clients as diverse as McKinsey, the Secretary General of the United Nations Climate Change Convention, Unilever, McDonald’s and the UK government. Rob’s use of digital for behaviour change has led to him working to divert people from terrorism, to cutting smoking, healthy eating and cycling. Rob has also been cited in world leading behaviour change scientist Professor Robert Cialdini’s book The Small Big.
Prior to founding his own digital consultancy, Rob headed up Social at OgilvyOne UK and was Head of Global Social Products at Ogilvy. Before that he was MD of EMEA for Blue State Digital. Rob’s comments and articles have featured in the Financial Times, Management Today, Accountancy Age, Campaign, PR Week, The Guardian and The Independent, the New Statesman and Quillette, as well as regularly appearing on the BBC and other broadcasters.