Gerard is a senior business executive with global experience in public relations, digital, social media, brand and cultural strategy. He believes brands have a responsibility to use their power to make a positive impact on the world. In this role, he crafts purpose driven brand platforms that are culturally led on behalf of some of worlds leading brands including: British Telecom, Guinness, Essity, Walkers, etc. Prior to AMV BBDO London, Crichlow led and founded the social media team at Droga5 New York. Prior to joining Droga5, he worked at R/GA New York, where he developed mobile and social strategies for Nike, MasterCard, Google, McCormick, and Capital One amongst others. Prior to R/GA New York, Crichlow worked at Ruder Finn New York, a public relations agency, as an insights specialist, pitching reporters, writing surveys/polls to influence the public to vote, buy or go places on behalf of governments, CPG organisations and technology startups.
In his spare time Crichlow, teaches an online course on cultural strategy on lynda.com, speaks to groups of kids who want to break into advertising and mentors upcoming creative talent